McDonald's
launches all-day breakfast on Oct. 6 Published September 02, 2015. .
McDonald's
says its breakfast menu will be available all day starting Oct. 6. (AP) If
you're one of those people who hates missing the end of breakfast hours at
McDonald's, hang on just a little longer: the chain says its breakfast menu
will be available all day starting Oct. 6. Items like Egg McMuffins, hotcakes,
sausage burritos, fruit 'n yogurt parfaits, hash browns and biscuits will be
available anytime, although the exact menu will vary in different markets. The
company said core items like the Big Mac, McNuggets and fries will still be
available at all of its locations. The Oak Brook, Illinois-based company has
been testing an all-day breakfast menu in San Diego for months. It has been
looking for a boost, as sales at established U.S. stores have fallen for seven
straight quarters and the company hasn't replaced its Dollar Menu with anything
equally compelling. McDonald's is also working to improve its food by toasting
buns longer and searing burgers to improve taste, and it's looking for a way to
shake up its image. McDonald's plans to close about 700 stores this year
and will shut down more stores than it opens in the U.S., something it hasn't
done since at least 1970 and possibly in its entire corporate history. The
company is reorganizing so it can respond more quickly to trends, cutting
costs, and has eliminated a few hundred corporate jobs. Mike Andres, president of
McDonald's U.S. acknowledged the company has struggled with an overcomplicated
menu, and that restaurants would remove some items to make room for the
breakfast offerings throughout the day. Core menu items such as Big Macs will
remain national. But in Nashville, for instance, restaurants remove all McWraps
and the Clubhouse burger. The items that are removed will vary by region. In
test markets, Andres said customer visits increased. "We're very excited -
we think this could be the next big thing," Andres said. LeAnn Richards, a
franchisee who led the task force on all-day breakfast, said restaurants need
to get some new equipment, including a separate egg cooker and toaster, to
offer all-day breakfast. Shares of McDonald's Corp. fell $1.55 to $93.47 Tuesday
while the broader markets tumbled.
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