Pumpkin spice madness: Stop the insanity By Michele Mahone
Published October 04, 2014 Print Pumpkin, pumpkin everywhere. (Reuters) Fall
has arrived. Let's talk about pumpkin spice. Back in the last millennium, when
I was a kid, we didn't have pumpkin spice. The highlight of our season was
picking out a plain old pumpkin. Find a round one (better for carving) with a
flat bottom (so the candle wouldn't fall over), have a 'cup' of hot chocolate
when you got home and call it a day. But that was then. That was before
someone, somewhere, for some reason, decided glowing eyes just weren't enough
anymore. Pumpkins were so 20th century; 21st century pumpkins needed spice.
Fads come and go, but pumpkin spice is here to stay. Retailers are barely
scratching the surface of this goldmine. You can't throw a rake today without hitting
pumpkin spice. Every October, my mother buys a pumpkin spice candle the size of
a small child, conducts a brief safety meeting and then grabs her blowtorch. It
produces a spicy orange glow that fills the room and burns the eyes. Thanks for
the hay fever, mom. But if a nice, warm house fire isn't your 'cup' of pumpkin
spice tea, no problem; they make pumpkin spice scented oil, too. They sell it
in 25-gallon drums. It's over in aisle 2, right next to the pumpkin spice
placemats. (I'm taking their word for it. No way I'm sniffing a placemat.)
Would somebody tell me, please . . . When did pumpkin spice become a holiday? I
once had an entire relationship while waiting in line for a pumpkin spice
latte. We met at the back of the line on a Friday afternoon, and by Saturday
morning we had almost reached the counter. We liked art museums; he laughed at
my jokes; we were making plans for Thanksgiving. And then came time to order.
He let me go first. (All that and a gentleman, too!) I was a Tall, Non-Fat,
Decaf. He was a Grande, Soy, Iced. It never would have worked. When we parted,
he let me keep his 'cup' holder. But I can't date a man who drinks iced soy. I
mean, really, it's the children who would suffer. This pumpkin nonsense has
even made its way into our food. The other day I saw a winter squash trying to
pass itself off as a spicy pumpkin. That's just sad. Even muffins aren't
immune. Blueberry and banana are perfectly fine any other time of year. But
when they bring out the pumpkin spice muffins, they become half-priced-day-old,
way over there on the side, next to the bran. There's hope, of course. Come
December, pumpkin spice will have to slide over to make room for cinnamon
sprinkled and peppermint flavored. But it's that horrifying, endlessly long
stretch of hours between the end of Thanksgiving and the first day of December
that I'm worrying about. What to do then? How about pumpkin spice cinnamon
candy canes? Coming soon to a store near you. For a limited time only. Be sure
to buy in bulk. Fads come and go, but pumpkin spice is here to stay. Retailers
are barely scratching the surface of this goldmine. Sure, there are air
fresheners for your home and car, but where's the toothpaste? Someone has
dropped the orange ball on that one. I say, if you can't beat 'em, join 'em.
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