Why we're still crazy for candy corn By Sky McCarthy , Ali Rosen Published October 28, 2015.
About 35 million pounds of candy corn are produced annually, which equates to roughly 9 billion pieces. So if you think candy corn is everywhere this time of year, it's not just your imagination. "Halloween is a holiday that celebrates fall's harvest and ever since its invention, candy corn has been a symbol of the season because it represents such a major fall food," explains Beth Kimmerle , a confectionery expert and author of four culinary history books. . It may not replace the original, but new Caramel Macchiato corn was the favorite new seasonal variety. Candy corn was invented in the 1880s by the Wunderle company. But it wasn't until Goelitz-the candy manufacturer that would later become the Jelly Belly Candy Company-started producing the tricolored candies in 1898 that the confection really took off. Goelitz sold the confection in boxes branded with roosters, which earned the candy the nickname of chicken feed. The original recipe called for sugar, corn syrup, carnauba (or palm) wax, water, marshmallow and fondant. Today, it takes a few more ingredients than that, including artificial preservatives and dyes, to make the traditional yellow-orange-white configuration. Brach's, which makes its candy with real honey, is the world's biggest manufacturer of candy corn --making 8 out of 10 pieces sold. While classic candy corn is still the biggest seller-this year they've introduced some brand new flavors into the mix including Peanut Butter Cup and Caramel Macchiato. And while not everyone claims to like candy corn, retailers credit these new innovations with driving demand.
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