Apple
removes option to buy iPhone 6 via AT&T's two-year contract The move is
part of AT&T's ongoing strategy to eliminate smartphone subsidies among
third-party retailers and convince more customers to go the installment route.
by Lance Whitney @lancewhit June 5, 2015.
Apple
is no longer selling the subsidized version of the iPhone for AT&T
customers. CNET AT&T subscribers who buy an iPhone through Apple will no
longer be able to get a subsidized version. A peek at the Apple online store
now shows that AT&T's Next installment plan is the only way you can pick up
the iPhone 6 or iPhone 6 Plus if you want AT&T as your carrier. The phone
is still available through Verizon and Sprint starting at $199 through the
usual two-year agreement. Following in the footsteps of T-Mobile, which
eliminated contracts and subsidized phones more than two years ago, AT&T is
trying to drive more customers to buy phones via installment plans. That means
you don't pay the cheaper upfront subsidized cost for a phone via a two-year
contract. Instead, you pay the full retail price for the phone by shelling out
a certain amount of money per month. The industry as a whole has been moving
more in the direction of installment plans. The advantage to the mobile
carriers is that they avoid paying a subsidy to mobile phone makers. The
advantage to consumers is that they're not locked into a contract with the same
phone for a full two years and can upgrade to a new one at a certain point. On
Monday, AT&T announced that third-party partners and authorized retailers,
such as Apple and Best Buy, would phase out subsidized phones and limit buyers to
the carrier's Next program . Under Next, customers enjoy a lower service fee
but pay off the full cost of a phone through a specific monthly fee. The
monthly fee varies based on the retail cost of the phone. Through Apple, the
16GB iPhone 6 costs $21.64 per month via AT&T Next, while the 128GB iPhone
6 Plus will set you back $31.64 per month. Directly, AT&T also offers more
options through its Next plan . Customers can choose from a range of
monthly-installment packages. AT&T Next 12 requires customers pay 20 installments
and allows them to upgrade after 12 payments are made. Those plans, however,
are predicated on users trading in their initial device in order to get their
hands on the new one. The trade-ins must be fully functional and in "good
physical condition," according to AT&T. The Next installment plan has
proven popular among AT&T customers. The carrier said it added 4.1 million
people to Next during the first quarter and that more than 30 percent of its
customer base are on the Next plan. OK, but what if you don't want to be
saddled with the monthly fee and don't mind being locked into a two-year
agreement? You can still get the iPhone through AT&T at the lower
subsidized cost. A spokeswoman for the carrier said that AT&T will continue
to offer phones through the traditional contract both at its own stores and at
its website.
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