May 26 at 9:30 PM
New
AT&T policy may restrict Apple Stores from selling iPhone with two-year
contract, reports say By Mikey Campbell
According
to multiple unconfirmed reports, AT&T is on the verge of making a major
change to its smartphone sales model that will prohibit third-party retailers,
like the Apple Store, from selling handsets under two-year contract terms.
Current options for purchasing an AT&T iPhone from the Apple Store.
AT&T is planning to restrict local dealer and national retail
locations from offering two-year contracts for smartphones, leaving only the
AT&T Next installment program as a sales option. The change only applies to
non-company stores, as AT&T will continue to offer contract sales in
its own stores and online. An internal Walmart document
purportedly confirms the plan, with the big-box retailer scheduled to stop
on-contract AT&T smartphone sales on May 28. The change in policy
will indeed affect Apple Store options, meaning customers looking for an
AT&T iPhone can sign up for an AT&T Next plan or pay full price. Apple
added Next as a purchase option last August . An AT&T spokesman declined to
comment on the matter. Unlike two-year contracts, which come with an up front
fee for subsidized hardware, Next's installment program spreads the full
unsubsidized cost over a term of 12, 18 or 24 months, at the end of which
customers can trade in the device for a new one. Consumers get the benefit of
not having a fixed service contract, but risk having to pay off the device cost
in full if they leave prematurely. .
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